SHU UEMURA
ART OF HAIR

300+ Assets, 1 year of social content.

This series of artwork used on Social Media channels throughout the year supports the whole range of SHU UEMURA Art of Hair products.

For this project, we developed a process bringing together the power of nature and science:

 

– CODE GENERATED IMAGES –
>
CREATING THE PERFECT BALANCE
BETWEEN ORGANIC AND TECHNOLOGY.

 

This technique allowed the brand to generate an infinite amount of beautiful backgrounds by changing only one data in the code we provided.

We also created a series of HQ videos to highlight their product textures.

For this project, we teamed up with our partners in crime: RE-UP.

“SHU CODE” translates different ranges into a powerful visual interpretation of the brand’s philosophy.

Commissioned by SHU UEMURA, L’Oréal

Teamwork with RE-UP

Production SOS IN Bel Air

Direction, Code SOS IN Bel Air

Location London & Paris

Assets 300+

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