SHU UEMURA
ART OF HAIR

300+ Assets, 1 year of social content.

SHU UEMURA ART OF HAIR brings together the confidence in the power of nature and science with the passion and sensitivity of an artist. This perfect balance constitutes the unique world of Shu Uemura.

For this project, we teamed up with our partners in crime: RE-UP.

Posted on Shu Uemura’s global accounts, the 300+ artworks served as guidelines for the regionals ones. Those series of themed and repurposed content, used on Social Media channels throughout the year, supporting the whole ranges of SHU UEMURA products. Clever use of creative coding, versatile, original templates and cool assets repurpose have highlighted a unique and creative year for the brand.

SHU CODE translates the different ranges into a powerful visual interpretation of the brand’s philosophy.

6 themes illustrating 6 product ranges…
…for an infinite amount of backgrounds generated in seconds.

Commissioned by
SHU UEMURA, L’Oréal

Team work with
RE-UP

Production
SOS IN Bel Air

Direction, Code
SOS IN Bel Air

Location
London & Paris

Assets
300+

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