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Client: SHU UEMURA, L’Oréal Group

Work: Social media content creation.

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For this project, we teamed up with the wonderful agency RE-UP

Posted on Shu Uemura’s global accounts, the 200+ artworks serve as examples for the regionals too.

Creation of series of themed and repurposed content used on Social Media channels throughout the coming year to support the different ranges of SHU UEMURA products.

 

Playful content made of generative images and films.

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On the left, snaps of video content get into the deepest texture details of SHU UEMURA’s products, mixing different viscosity levels and different products of the same range.

On the right, SHU code translates the different ranges. Those generated images deliver a powerful visual interpretation of the haircare.

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