NOUVEAU MONDE DDB

Data Generated Art-Piece.

Nouveau Monde DDB° wanted to be part of the maker movement.  Using a 3D printer, we built a Gocupi Drawbot able to read Processing Code lines and draw the result on a 1.5m canvas.  The shapes are generated by the program in real-time, selecting data from client’s briefs received during the teaser campaign and transformed into a piece of artwork made of one 15 kilometer line.

The teaser focuses on three materials of ideas: Ink, Paper and Light.  Clients who wanted to be part of the experience were invited to send in briefs, from which data was extracted. The program then converted this data to numbers and coordinates, generating the final art piece.

C_DDB2

THREE TEASERS — INK, LIGHT, PAPER

C_DDB3

Commissioned by
DDB Nouveau Monde

Location
Lyon, France

Concept, Video and Installation
SOS IN Bel Air

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