My/Mo

Russian dolls content.

For 3 consecutive campaigns, we have created multiples films working like Russian dolls:

HERO FILMS
with their own concepts

>>

Declinable to stills, shorter cut downs, gifs, boomerangs and cinemagraphs, eventually enhanced with motion design to make it impactful without sound for social networks.

Shooting in 8K allows us to deliver high-quality content for all platforms, resolutions and formats.

Each year, My/Mo gives us a white-card for creating the concepts and stories: This led us to come up with this quirky art direction that is now defining their brand identity.

Commissioned by
My/Mo Mochi Ice Cream

Creative Direction
SOS IN Bel Air

Direction
SOS IN Bel Air

Production
SOS IN Bel Air

Set Design
SOS IN Bel Air

1st A.D
Mattia Reiniger

Styling
Maria Dagher

BTS Photographer
Cristiano Luliano
Albane Bermejo

Location
London & Los Angeles

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