Total Run
Training
SERIES

lululemon

/ Brand Movie
| Interactive Experience
+ Augmented Reality App

In 1870, the Master Blender Emile Filloux set aside Eaux-de-vie with great potential. The result was so significant that it was launched with Hennessy X.O within the first shipment for China in 1872 and until 1921 around the world.

Yann Fillioux, 7th generation of Master Blender, decided to re-create Hennessy X.X.O in 2017, a celebration of the visionary spirit of the Maison.

Collaborating with design studio Les Multiples, we launched the new cognac at Changi Airport in Singapore.

Les Multiples designed the event’s pop-up with influences from the movie Ex-Machina: a technological and refined interior space giving access to the beauty and roughness of nature through its large windows.

The large windows, materialized by screens, allowed the customer to see a new reality beyond the perceptible, enhancing their drinking experience with the interactive installation we created.

| The user was able to see unique perspectives and modified landscapes, moving along with their own silhouette.

As a gift to the customers, we provided them the ability to take the experience back home with a limited-edition Tasting Book working with A.R.

 1-Month Shoot | 3 Countries | Pioneering 8K Resolution

We traveled to Iceland, Hokkaido, and Singapore to capture rough and contrasting landscapes. To illustrate the bold blend’s philosophy, we climbed steep slopes and explored remote places with one of the first 8K cameras on the market. As all the CGI in the project has been created from digitally manipulating in-camera footage, this resolution allowed us to enhance our CGI exploration and experimentation.

COMMISSIONED BY
LVMH APAC

CREATIVE DIRECTION
Les Multiples & SOS IN Bel Air

DIRECTED BY
SOS IN Bel Air

PRODUCED BY
SOS IN Bel Air

CGI
SOS IN Bel Air

LOCATION
Japan, Iceland, Singapore

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